Concept
This video portrays men’s sexual fantasies about women, and shows women being pleasured through technology.
Narrative
50 cent is the main rapper, accompanied by Timberland. Justin Timberlake is the main singer in the song.
Performance
50 cent and Justin Timberlake perform sexual acts through technology with women who are dancing for them in a seductive manner. At one point in the video, they are in a house, where the women are posing as waitresses, serving the men what they desire. This connotes a male dominance over women within the video also that the men have high status and power over these women. Overall the performance demeans women and portrays them as sexual objects.
Camera
There are a wide range of shots used in this video, including long shots, close ups, zooms, and a binocular effect. The close ups show intensity expressed by the females in the video. They also show passion and sexual aspiration. The binocular effect through CGI connotes a sinister atmosphere. It is as though the men are committing a sin. It also enhances the high technology within the video.
Mise en scene
This video portrays men’s sexual fantasies about women, and shows women being pleasured through technology.
Narrative
50 cent is the main rapper, accompanied by Timberland. Justin Timberlake is the main singer in the song.
Performance
50 cent and Justin Timberlake perform sexual acts through technology with women who are dancing for them in a seductive manner. At one point in the video, they are in a house, where the women are posing as waitresses, serving the men what they desire. This connotes a male dominance over women within the video also that the men have high status and power over these women. Overall the performance demeans women and portrays them as sexual objects.
Camera
There are a wide range of shots used in this video, including long shots, close ups, zooms, and a binocular effect. The close ups show intensity expressed by the females in the video. They also show passion and sexual aspiration. The binocular effect through CGI connotes a sinister atmosphere. It is as though the men are committing a sin. It also enhances the high technology within the video.
Mise en scene
Costume
The men wear black suits and ties. This emphasises the seductive tone produced throughout the video, and also highlights the division of power between the men and the women. It also adds sophistication, which foreshadows the fact that the men are able to sexually pleasure these women through technology.
The women wear underwear which is highly seductive. They also shirts and fish net tights, which again, give connotations of a male fantasy.
Props
Many gadgets are used in the video. For example binoculars, cars and computers. These props are again showing the high technology that is reinforced in the video, and also the power that the technical objects have over the women, physically and mentally.
Lighting
The lighting is extremely dark during most of the video. The dark atmosphere connotes sin and control.
Makeup
One of the main women in the video wears red and black make up and her hair colour is red. The colour red connotes a devilish feel to the video and also reinforces the sexual tension between the men and women, and the technology.
Special effects
There is night vision in the video, where the men are looking at women in their underwear, spying on them as they are getting unchanged. This again, shows that the men wants to have sex with these women, and the fact that they are being spied on, makes it seem as though they are used as sexual objects.
There is a hologram of a computer which is used to pleasure the women. It is the main technical device used by the men to get a reaction from the women. It is life sized and works by a touch screen. There are also blur effects used on some still images to give a contrast between the power of the men and the women.
The men wear black suits and ties. This emphasises the seductive tone produced throughout the video, and also highlights the division of power between the men and the women. It also adds sophistication, which foreshadows the fact that the men are able to sexually pleasure these women through technology.
The women wear underwear which is highly seductive. They also shirts and fish net tights, which again, give connotations of a male fantasy.
Props
Many gadgets are used in the video. For example binoculars, cars and computers. These props are again showing the high technology that is reinforced in the video, and also the power that the technical objects have over the women, physically and mentally.
Lighting
The lighting is extremely dark during most of the video. The dark atmosphere connotes sin and control.
Makeup
One of the main women in the video wears red and black make up and her hair colour is red. The colour red connotes a devilish feel to the video and also reinforces the sexual tension between the men and women, and the technology.
Special effects
There is night vision in the video, where the men are looking at women in their underwear, spying on them as they are getting unchanged. This again, shows that the men wants to have sex with these women, and the fact that they are being spied on, makes it seem as though they are used as sexual objects.
There is a hologram of a computer which is used to pleasure the women. It is the main technical device used by the men to get a reaction from the women. It is life sized and works by a touch screen. There are also blur effects used on some still images to give a contrast between the power of the men and the women.
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