Wednesday, 19 September 2007

Music Videos and Sub-cultures

Music Videos and Music Subcultures

A music video is a filmed or videotaped rendition of a recorded song, often portraying musicians performing the song or including visual images interpreting the lyrics. Most artists use music videos for all their songs. This is for marketing reasons, i.e. to sell the records, and also for the viewer’s entertainment. Music videos are becoming more and more popular to cater for a vast range of music channels, i.e. MTV.
There are many different music ‘sub-cultures’. For example, dance music is associated with ‘Chavs’ (e.g. Wigan Pier, Maximes, Cream etc…)
Indie music is associated with ‘Indies’. Indie rock is a music genre denoting Rock artists signed to Indie record labels. The word "Indie" has been appropriated as marketing term used by major labels and music magazines to refer to any artists of the alternative rock genre. Indie rock is not a "genre", but rather a status, indicating the rock artists of independent music. This includes bands such as Greenday, Nirvana and Oasis.
Heavy metal is a genre of rock that developed in the late 1960s and early 1970s. Heavy metal has long had a worldwide following of fans known as "metalheads" or "headbangers". Examples of heavy metal bands include Led Zeppelin, Queen, AC/DC
Another sub-culture of music is Emo music. This is a style of rock music. Emo is used to describe emotional loaded music, which is hardcore punk. It originated in the mid 80’s.
Pop is contemporary music and a common type of popular music. Pop music may include elements of different styles of music such as R&B, punk, rock and indie . This is the most popular type of music in the music charts.

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